£35,000 - £40,000 per annum
Data & Analytics
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A Insight Analyst / Digital Analyst / Web Analyst is needed for a leading organisation in Central London who are looking for an insight or analytics expert to join their business to lead the understanding of data based decision marketing campaigns.
The role will see the successful Insight Analyst / Digital Analyst / Web Analyst become a leading member of the decision making team allocating budget and resources to varying marketing campaigns both digital and offline.
My client has a number of key campaigns that run every year that cover every touch point (tv, newspaper, all digital touch points, ppc, organic, banners) the data that is coming in from these sources and third party organisations is as of yet being under-utilised as there is not a culture of data driven decision making.
Our client is passionate about moving forward with the use of data driven marketing; understanding what data will help the business achieve in those campaigns and they hope to leverage the skills of this Insight Analyst / Digital Analyst / Web Analyst to better target their campaigns.
The ideal Insight Analyst / Digital Analyst / Web Analyst will fundamentally understand how organisations can change their approach based on data.